AAA Innovations, Norwood, New Jersey, announced a partnership with American Forests, the oldest national conservation organization in the U.S. As part of AAA Innovations’ commitment to sustainability and environmental leadership, the company introduced the Plant-A-Tree Program, where it will plant one tree for every wood market umbrella sold.
Originally launching in 1875, American Forests is a champion in forest restoration and is committed to planting one trillion trees by 2030. By joining forces, AAA Innovations continues to deepen its commitment as environmental leaders. Ten years ago, the company began using RPET fabric (the Greenbrella Collection made from recycled plastic bottles), and two years ago, it successfully removed 100% of plastic in the packaging for all of its handheld umbrellas.
AAA Innovations is supporting American Forests’ Resilient Forest Program through its Plant-A-Tree Initiative. The goal is to restore forest health across the U.S., Canada and Mexico.
“We are delighted and honored to contribute to American Forests’ mission and to help expand healthy forests all across America,” said Jeff Nanus, president of AAA Innovations. “Their drive and dedication to social equity is undeniably admirable, and we would love to continue this partnership for years to come.”
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